DEPARTMENT OF BBA(Self-Supporting)

BRIEF HISTORY OF THE DEPARTMENT

           The Department of Business Administration was started in the year 1996 to impart Management Education and motivate young budding managers. The department develops curriculum to meet the Industry needs. From the Academic year 2017 – 2018 BBA course is restructured as BBA – Business Process Services ( BPS) – to meet the industry needs.  For the First year there is no change in the curriculum. From the Second year of study, two specialised electives per semester will be introduced, in addition to the already existing curriculum. 

SPECIALISED ELECTIVES:

v  Finance and Accounting for Business Process Services

v  Banking for Business Process Services

v  Insurance for Business Process Services

v  Capital Market for Business Process Services

v  Retail Environment & Market Research

v  Business/ Retail Analytics

v  Campus to Corporate transition

v  Managing Business Process I

v  Managing Business Process II

      The students will be given special training by Tata Consultancy Services and based on their performance during placement interview, they will be get placement in TCS or other reputed organizations. The course helps the students to get a high-profile job, or take up higher education in management. 

      The pedagogy of the BBA program consist of lectures, Research Projects, case studies, seminars, workshops, management quiz, and other student centric activities. To update the knowledge and have a practical exposure the department organizes seminars and industrial visits. The programme is designed to bridge the gap between conceptual learning and practical application and  to inculcate professional and managerial expertise. 

Vision

Ø  Management – Developing the skill for managing the resources.

Ø  Moulding students to become good decision makers.

Ø  Motivating them to become an efficient administrator.

Ø  Computers- “The King of present Era”- Having a touch on it.

Mission

To enhance into a PG department and become a research centre.

Name

Qualification

Designation

Specialization

No. of Years of service

Mrs.T.Anitha

 

 

M.Com,M.PhiL,MBA

Assistant Professor

Marketing

13

Mrs.K.Lakshmi

 

 

MBA,MFM,M.Phil,

Assistant Professor

Human Resource Management

6

 

Mrs.G.Sakunthla Devi

MBA,NET

(MANAGEMENT)

Assistant Professor

Finance

3.5

 

Mrs.H.S.Rupa

MBA,PGDMM, SET

Assistant Professor

Human Resource Management

3.5

Mrs.K.Meenakshi

MBA,M.Phil,M.Com, PGDHRM

Assistant Professor

Marketing

2

ASSOCIATION

COMFEST conducted by our department .

Event conducted – PRODUCT PACKAGING.

GUEST LECTURE

  1. TOPIC : Entrepreneurial Development Progamme

Speaker : Mr.Thomas from  Rajalakshmi Enginerring College

  1. Topic : Personality enrichment

Speaker : Mrs. Geetha from MMA

Year

No. of Students

2012-13

25

2013-14

22

2014-15

23

2015-16

40

Ø  From the academic year 2017-2018 BBA course is restructured as BBA(BPS) to meet the industry needs .

Ø  In addition to existing curriculum from the second year ,students will study two specialised electives per semester.

Ø  TATA CONSULTANCY SERVICES based on the students  performance during placement will be absorbed.

Ø  To mentor each and every students to understand the availability of research opportunities.

Ø  To support them and encourage them to achieve their personal and professional goals, to prepare them for the next challenges.

Ø  To help them to analyse the research problem and to gain indepth knowledge and to arrive at an concrete suggestions to overcome the problem.

Ø  Students are motivated to take up topics on current issues of the concern which will benefit industries.